Yesterday, the limited edition of 9 porcelain dolls, designed by Boris Hanečka exclusively for this evening were sold-up in SOGA auction hall by UniCredit Bank Private Banking clients and the invited guests.

The revenue from the auction, totally amounting to EURO 13,950, will be given to the humanitarian organization Magna Deti v núdzi (Children at Risk), providing the health and nutrition care to children and adults in developing countries ever since 2001. Thanks to the auction revenue, 48 HIV-positive Kampuchean orphans will get the complete health-care, home-place and education and other 160 children, fighting this malignant disease while living in their families, will get the complete health-care.    

 The auction was attended by the prominent internal auctionarius of SOGA auction hall, Ms Nina Gažovičová, who has extensive experience with commercial auctions as well as charity auctions.  Every single porcelain doll was dressed to exclusive models designed by Boris Hanečka. Professional cosmetologists and stylists took care of the genuine hair and the hand-made make-up of dolls. The auction price of a porcelain doll certified original was EURO 500. Mina porcelain doll, dressed in the exclusive evening robe made of silk chiffon inwrought with Swarovski crystals was the model sold-up at the highest price. Its new owner paid EURO 3800 for it in the auction. Barbarella doll was auctioned-off for EURO 700, Lujza for EURO 800, Brida for EURO 900, Duna for EURO 800, Mira for EURO 1900, Malvína for EURO 850, Lorna for EURO 1700 and Isabel for EURO 2500.

It is the porcelain, of which the 45 cm-tall dolls are made, that is the symbol of fragility of being – giving the name also to this exclusive event connected with the auction, the revenue from which will impact the fragile lives of Kampuchean children. This was probably the first show of its kind ever in the history of world fashion, disproving the fashion vanity speculations. 

Media contact:    Identity&Communication

                          Zuzana Ďuďáková

                           Tel.: +421 2 4950 2303

                               zuzana.dudakova@unicreditgroup.sk

Magna Children at Risk is a Slovak humanitarian health organization, the mission of which is to provide the medial, social and eventually also material assistance to children and their families in needy areas of the world. To organize the humanitarian and long-term projects worldwide, focused on helping people in need due to poverty, diseases, wars or ecological destruction. The medical assistance involves consultations with medical doctor, hospital care, nutrition care, vaccination, surgery interventions, obstetrics, newborns care, therapeutic care or treatment of HIV/AIDS patients.  If needed, MAGNA reconstructs or builds medical centres.  

Boris Hanečka, young fashion designer one of the Slovak fashion elite, graduated from the ŠÚV J. Vydru high school in Bratislava, ceramics and porcelain studio of acad.sculptor Michal Zdravec.

Attended the VŠVÚ Bratislava, clothing design studio, as from 2001. Is not only active as a clothing designer but as a stylist as well. He attended plenty of fashion shows locally as well as abroad. Is the winner of several competitions; one of the most prominent was the Lifeline Fashion Talent award, which he got in 2006.  He was awarded the “Designer of the Year” award in 2009 for contribution to Slovak fashion in 2008. Many celebrities, such as Adela Banášová, Jana Kirschner, Zuzana Fialová, Denisa Dvončová, Dara Rolins or Zuzana Smatanová can boast with garments made by him. However, his name is most often connected with Lucia Hablovičová, who he considers his personal Muse, designing for her among others also evening robes for the Opera Ball.

About UniCredit Group

UniCredit is the leader among European banks with strong roots in 22 countries. Our overall global network covers approximately 50 markets, we have more than 9 600 branches, employing more than 162 000 persons (information as at December 31, 2010). Our professional involvement is focused on understanding individuals, companies and real life situations as well as the needs of local communities. We all provide particular answers and real contributions to our clients, facing manifold challenges and opportunities.

UniCredit operates to largest international banking network in the region of Central and Eastern Europe with almost 3 900 branches. The Group is present in Azerbaijan, Bosnia and Herzegovina, Bulgaria, Czech Republic, Estonia, Croatia, Kazakhstan, Kyrgyzstan, Lithuania, Latvia, Hungary, Germany, Poland, Romania, Austria, Russia, Serbia, Slovakia, Slovenia, Italy, Turkey and Ukraine.